Categories Facebook Ads, Funnels, Video

The Question & Answer Technique Chalene Johnson Uses for the Perfect Landing Page

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If you have a product that you want to test on the market before you push it into production, today’s funnel review is one that you will want to watch.  Today, Ben Adkins and Tabitha Thomas will be reviewing the Facebook Ad and Funnel of the SmartLife PUSH journal by Chalene Johnson. This is not only a great product but the way that it is … “The Question & Answer Technique Chalene Johnson Uses for the Perfect Landing Page”

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by Tabitha Thomas
Categories How to Guides

3 Seasoned Real Time Marketing Strategies That Small Businesses Should Use to Increase Sales (And Why You Need Them)

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The most successful business owners and marketers utilize live events and holidays in their marketing strategies. These strategies work so well because emotion and nostalgia are powerful elements driving some of the most successful ads. Whether it’s the food we eat or the rush of watching our favorite sports team win the big game, these strategies help businesses connect with their customers on a personal … “3 Seasoned Real Time Marketing Strategies That Small Businesses Should Use to Increase Sales (And Why You Need Them)”

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by Brandy Sappington
Categories Facebook Ads, Funnels, Video

How FabFitFun is Bucking Trends to sell an Expensive Subscription Box

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Today’s funnel review is a fun one because Tabitha Thomas did this one with our Affiliate Manager Ashton Campbell and our AdLab Content Creator Brandy Sappington.  Today we reviewed an ad for FabFitFun a beauty subscription box.  Being a girly type of product, I can understand why Ben let the girls handle this funnel review. What you will learn in the video above: How this … “How FabFitFun is Bucking Trends to sell an Expensive Subscription Box”

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by Tabitha Thomas
Categories Case Studies

How One Shopify Store Got an 800% ROI in Less Than 90 Days with FaceBook Ads

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I recently had the opportunity to interview one of our Adlab members Brent Broadnax, the founder of NerdBox, about his case study on a Shopify store that got an 800%. ROI in less than 90 days. Nerdbox is a full service digital marketing agency based in New Jersey and has been featured in Ink magazine and The Street. Brent walked me through how he found … “How One Shopify Store Got an 800% ROI in Less Than 90 Days with FaceBook Ads”

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by Alisha Goldschmidt
2 comments
Categories Facebook Ads, Funnels, Video

The Ingenious Way Freedym Captures Emails Using Videos as Bait

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This funnel is one that Ben Adkins called genius, you won’t want to miss this one. Ben and Tabitha Thomas will be reviewing a Facebook ad and the funnel for the membership site that helps you build your online business, Freedym.  Freedym has been called the Netflix of Online Marketing.  Selling an online membership is one of the hardest things to do.  Because there is so much … “The Ingenious Way Freedym Captures Emails Using Videos as Bait”

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by Tabitha Thomas
Categories Ads, Facebook Ads, How to Guides

5 Genius Carousel Ad Techniques Small Businesses Use to Crush Their Competition

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Facebook introduced Carousel link ads a few years ago, which allowed a business to display up to 10 images and/or videos, all with different headlines, links or calls to action within one single ad. Carousel ads can be used to showcase a specific product, give more details about a product or to tell a story. They are a really fun way to advertise your product … “5 Genius Carousel Ad Techniques Small Businesses Use to Crush Their Competition”

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by Brandy Sappington
Categories Facebook Ads, Funnels, Video

How an Online Food Delivery Service uses Unique Packaging in their Facebook Ads to Attract Their Ideal Customer

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Join us as Tabitha and Ben review this Facebook Ad from Terra’s Kitchen.  This product is not one that either of us has come across before or had even heard of but after reviewing the ad, we were intrigued, to say the least.  Terra’s Kitchen is a meal delivery service that uses a unique shipping container that keeps the food cold.  But their marketing advantage … “How an Online Food Delivery Service uses Unique Packaging in their Facebook Ads to Attract Their Ideal Customer”

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by Tabitha Thomas
Categories Facebook Ads, Funnels, Video

The Inspiring Way Vera Bradley Ads Encourage Their Customers to Give

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Today’s Funnel Review was a really fun one for me, as I love anything that has to do with online shopping.  Ben and I will go through an ad for Vera Bradley, specifically an ad for their newest Havana style inspired purses. This dynamic ad, was perfect for this type of ad as it shown several styles of the “Havana inspired” purses that Alisha, who … “The Inspiring Way Vera Bradley Ads Encourage Their Customers to Give”

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by Tabitha Thomas
Categories Behind the Scenes

The Profound Way Qalo Rings Target Crossfitters (But Captures Customers Who Aren’t)

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If you have struggled with how to target men to purchase gifts for their wives, girlfriends, mom or significant other you need to watch this video that Ben and I put together reviewing an ad from the ring store, Qalo.  They did an amazing job of targeting men in their facebook posts by actually targeting women.  Qalo took advantage of the fact that most men (Ben … “The Profound Way Qalo Rings Target Crossfitters (But Captures Customers Who Aren’t)”

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by Tabitha Thomas
Categories How to Guides

The Top 5 Most Intelligent Ad Targeting Options for Entrepreneurs in 2017

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The hardest part of creating a profitable Facebook ad campaign in any industry is nailing down the audience targeting. There are thousands of targeting options that tend to overwhelm local small business owners who are just getting started with Facebook advertising. To help ease the headache of weeding through all the options when creating ads, we have rounded up the top 5 most powerful targeting … “The Top 5 Most Intelligent Ad Targeting Options for Entrepreneurs in 2017”

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by Brandy Sappington