Categories Facebook Ads, Funnels, Video

The Ingenious Way Freedym Captures Emails Using Videos as Bait

Posted on

This funnel is one that Ben Adkins called genius, you won’t want to miss this one. Ben and Tabitha Thomas will be reviewing a Facebook ad and the funnel for the membership site that helps you build your online business, Freedym.  Freedym has been called the Netflix of Online Marketing.  Selling an online membership is one of the hardest things to do.  Because there is so much … “The Ingenious Way Freedym Captures Emails Using Videos as Bait”

Read More

by Tabitha Thomas
Categories Ads, Facebook Ads, How to Guides

5 Genius Carousel Ad Techniques Small Businesses Use to Crush Their Competition

Posted on

Facebook introduced Carousel link ads a few years ago, which allowed a business to display up to 10 images and/or videos, all with different headlines, links or calls to action within one single ad. Carousel ads can be used to showcase a specific product, give more details about a product or to tell a story. They are a really fun way to advertise your product … “5 Genius Carousel Ad Techniques Small Businesses Use to Crush Their Competition”

Read More

by Brandy Sappington
Categories Facebook Ads, Funnels, Video

How an Online Food Delivery Service uses Unique Packaging in their Facebook Ads to Attract Their Ideal Customer

Posted on

Join us as Tabitha and Ben review this Facebook Ad from Terra’s Kitchen.  This product is not one that either of us has come across before or had even heard of but after reviewing the ad, we were intrigued, to say the least.  Terra’s Kitchen is a meal delivery service that uses a unique shipping container that keeps the food cold.  But their marketing advantage … “How an Online Food Delivery Service uses Unique Packaging in their Facebook Ads to Attract Their Ideal Customer”

Read More

by Tabitha Thomas
Categories Facebook Ads, Funnels, Video

The Inspiring Way Vera Bradley Ads Encourage Their Customers to Give

Posted on

Today’s Funnel Review was a really fun one for me, as I love anything that has to do with online shopping.  Ben and I will go through an ad for Vera Bradley, specifically an ad for their newest Havana style inspired purses. This dynamic ad, was perfect for this type of ad as it shown several styles of the “Havana inspired” purses that Alisha, who … “The Inspiring Way Vera Bradley Ads Encourage Their Customers to Give”

Read More

by Tabitha Thomas
Categories Behind the Scenes

The Profound Way Qalo Rings Target Crossfitters (But Captures Customers Who Aren’t)

Posted on

If you have struggled with how to target men to purchase gifts for their wives, girlfriends, mom or significant other you need to watch this video that Ben and I put together reviewing an ad from the ring store, Qalo.  They did an amazing job of targeting men in their facebook posts by actually targeting women.  Qalo took advantage of the fact that most men (Ben … “The Profound Way Qalo Rings Target Crossfitters (But Captures Customers Who Aren’t)”

Read More

by Tabitha Thomas
Categories How to Guides

The Top 5 Most Intelligent Ad Targeting Options for Entrepreneurs in 2017

Posted on

The hardest part of creating a profitable Facebook ad campaign in any industry is nailing down the audience targeting. There are thousands of targeting options that tend to overwhelm local small business owners who are just getting started with Facebook advertising. To help ease the headache of weeding through all the options when creating ads, we have rounded up the top 5 most powerful targeting … “The Top 5 Most Intelligent Ad Targeting Options for Entrepreneurs in 2017”

Read More

by Brandy Sappington
Categories Ads, Facebook Ads, Performance, Video

How Successful Florists (and other Smart Business Owners) Test Their New Products Without Wasting Their Money or Time

Posted on

  Today, Ben Adkins talks all about how you, a small business owner, can test out the popularity of a product or idea before you spend time and money on it.  This is what Ben likes to call MVP Building. In this video, Ben will teach you what software you will need in order to test out your new product.  What content you need to … “How Successful Florists (and other Smart Business Owners) Test Their New Products Without Wasting Their Money or Time”

Read More

by Tabitha Thomas
Categories Ads, Facebook Ads, Funnels, How to Guides

The Simple Tool That Can Increase Massage Clinic Lead Conversions By 70%

Posted on

Many massage clinics, spas and even chiropractors have a difficult time keeping a continuous flow of leads coming through their door. They have tried to do everything right. They have an amazing highly trained staff, the atmosphere in the office is warm and inviting, their branding is consistent and they even spend money on Facebook ads. But the leads are still hit or miss, even … “The Simple Tool That Can Increase Massage Clinic Lead Conversions By 70%”

Read More

by Brandy Sappington
Categories Facebook Ads, Funnels, Video

How ModCloth Grows Their Clothing Sales by Pre-Styling Outfits for You

Posted on

Today’s funnel review is a fun one! Inside we are going to cover an alluring ad for ModCloth, the women’s online clothing store.  Alisha, one of the Adlab team members, was targeted on Facebook by this ModCloth ad because she is on their current customer list. She was immediately drawn to it because of the bright red lipstick and the trendy outfit featured on the ad. … “How ModCloth Grows Their Clothing Sales by Pre-Styling Outfits for You”

Read More

by Tabitha Thomas
Categories How to Guides

4 Lead Gen Secrets Successful Photographers Don’t Want Their Competitors to Know

Posted on

So many amazing photographers struggle to get leads due to the high volume of photographers in their area competing for clients. They waste hundreds of dollars by running Facebook ads that do not produce a single lead. It seems like everyone and their brother has a camera and is a self proclaimed “photographer”. The sad part is, that even if you offer highly professional photography services … “4 Lead Gen Secrets Successful Photographers Don’t Want Their Competitors to Know”

Read More

by Brandy Sappington