Ever stumbled upon a Facebook post you just had to share with your friends, only to find out it’s not shareable? I’ve been there, and it’s frustrating, to say the least. But don’t worry, I’m here to guide you through the simple steps to make your posts shareable on Facebook. Whether you’re looking to spread the word about a cause, share a personal update, or boost your business’s visibility, unlocking the power of sharing is key. Let’s jump into how you can ensure your content reaches as many eyes as possible.

Why Should You Make Your Posts Shareable on Facebook?

Making a post shareable on Facebook extends its reach beyond my immediate friends’ list. When I create content, be it for personal satisfaction, to rally support for a cause, or to showcase my business offerings, the ultimate goal is to connect with as many people as possible. Shareable content is the key.

When my friends share my posts, their friends become part of my audience, exponentially increasing the visibility of my content. This ripple effect can be tremendously powerful. For instance, a local event can transform into a community-wide gathering, or a personal blog post about wellness can suddenly spark widespread conversations about health.

Businesses thrive on customer engagement and brand visibility, and shareable Facebook posts serve as free advertising. When a post is shared, it’s a vote of confidence, an endorsement from one user to another. This peer-to-peer recommendation often holds more weight than a traditional ad because it comes with a personal touch.

To top it off, Facebook’s algorithm favors content with higher engagement, meaning that when my posts are shared, they are more likely to appear in other users’ feeds. So, making posts shareable isn’t just a nice-to-have, it’s a strategic move for:

  • Growing online communities
  • Increasing brand awareness
  • Encouraging active participation and discussion
  • Drawing attention to causes or issues
  • Amplifying personal messages or milestones

By making sure my posts can be shared, I’m not just aiming for wider dissemination of content; I’m also creating an opportunity for my message to resonate and have a lasting impact on a broader audience. The power of sharing on social media cannot be underestimated, and with shareable content on Facebook, I’m tapping into that potential with every post.

Understanding Facebook’s Shareable Content Guidelines

To unlock the power of shareable posts on Facebook, it’s essential to grasp the platform’s guidelines on what makes content shareable. Facebook meticulously crafts these rules to foster a safe, respectful, and enjoyable environment for all users. By following these guidelines, my content not only adheres to Facebook’s standards but also stands a better chance of being widely shared.

The first guideline to consider is compliance with community standards. Content that aligns with what Facebook deems appropriate is more likely to be shareable. This includes avoiding posts that spread hate speech, incite violence, or share harmful misinformation. It’s my responsibility to stay updated on these standards as they evolve over time to ensure my content remains shareable.

Originality is another coveted trait in Facebook’s shareable content. When I create unique and authentic posts, they are more likely to engage users and prompt shares. Plagiarized or repetitive content typically falls flat, reducing its shareability. To keep my posts fresh and interesting, I focus on originality and offer my audience content that’s hard to find elsewhere.

Visual content often speaks louder than text alone. Eye-catching images and videos tend to perform exceptionally well. But it’s not just about using media; the quality and relevance of the visuals are paramount. High-resolution pictures and well-produced videos that relate directly to the accompanying text tend to attract more shares.

Also, ensuring that privacy settings are adjusted to allow for sharing is a must. If I want my content to reach the masses, I need to configure my posts to be visible to more than just my friends. I often double-check the privacy settings before hitting ‘post’ to guarantee that all my content has the potential to be widely disseminated.

Finally, engaging with your audience is a subtle yet powerful tool for enhancing shareability. When I interact with comments and foster discussion, I’m not only building relationships with my audience but also signaling to Facebook’s algorithm that my content is engaging. This, in turn, increases the likelihood of my posts appearing in more users’ feeds and being shared.

By abiding by these content guidelines and focusing on connectivity and quality, my Facebook posts stand a greater chance of gaining traction and becoming shareable assets. Remember, shareable content reaches far and wide, expanding not only visibility but also the potential for meaningful interactions and insights.

Step 1: Optimizing Your Content for Sharing

To ensure my posts have the best chance at being shared on Facebook, I focus on optimizing my content. High-quality, engaging material isn’t just stumbled upon; it’s crafted with purpose. When creating content, authenticity is key. People share content that resonates with them, so I strive to keep my posts genuine and relatable.

Attention-grabbing elements are a must for shareable content. This could be a bold statement, a thought-provoking question, or an eye-catching visual. Visuals dramatically increase engagement rates; posts with images see 2.3 times more engagement than those without. So, I never underestimate the power of a good photo, meme, or video to complement my text.

Here’s a quick checklist to ensure my content is optimized for sharing:

  • Engaging and direct headlines
  • Relevant and relatable information
  • High-quality images or videos
  • A call-to-action that prompts sharing

Interactive content such as polls or quizzes can also fuel engagement and, by extension, shares. And let’s not overlook the importance of timing. Posting when my audience is most active increases the likelihood of immediate engagement, which helps boost the post’s visibility in others’ feeds. I use Facebook Insights to determine the best times to post, aiming to strike when the iron’s hot.

While content is king, the throne rests on a foundation of solid engagement. When people comment on my posts, I make sure to reply promptly, fostering a community around my content. This not only encourages users to interact more but also signals to Facebook’s algorithm that my content is worth sharing. As these interactions accumulate, the likelihood of my post being shared grows alongside.

By focusing on these elements, my content becomes ripe for sharing, laying the groundwork for exponential reach across Facebook.

Step 2: Adjusting Your Privacy Settings

After ensuring your content is engaging, it’s crucial to check your privacy settings to make your post shareable. If you’ve ever wondered why some posts on Facebook spread like wildfire while others remain unseen, the answer often lies in the post’s privacy settings. Here’s how to adjust those settings to increase your post’s visibility.

Start by navigating to the post you want to share. Look for the button with three dots in the top right corner of the post. Click on it to access a dropdown menu. From there, you’ll see the option to ‘Edit Post’ – tap on it. This path leads you directly to the audience selector, a critical feature that you may have missed in the past. The audience selector lets you choose who can view and, later, share your post. The settings vary from ‘Public’, ‘Friends’, to ‘Only me’, and others. To get maximum exposure, select ‘Public’. This allows anyone on or off Facebook to see and share your post.

Here’s a quick guide for the settings:

  • Public: Anyone can view and share your post.
  • Friends: Only your Facebook friends can view and share.
  • Friends except…: Excludes specific friends from viewing.
  • Specific friends: Only certain friends can view.
  • Only me: You’re the sole viewer, and no one can share your post.

Once you’ve selected the desired setting, save your changes. Remember, posts set to Public can travel far beyond your own network, exponentially increasing the likelihood of gaining traction and engagement. Adjusting your privacy settings isn’t just a one-and-done operation. Make it a habit to check these settings whenever you post something you hope will be shared widely.

By fine-tuning your content’s visibility through your privacy settings, you’re laying the groundwork for your posts to gain the audience they deserve. Your diligence here amplifies your efforts to connect and engage with both your immediate circle and the broader Facebook community. Keep an eye on the audience selector, and you’ll find it becomes second nature to ensure your content is primed for sharing.

Step 3: Enabling the Share Button on Your Posts

After adjusting privacy settings to make my posts shareable, it’s critical to ensure that the Share button is enabled. This feature allows friends and followers to easily spread my content across their own networks, amplifying its reach exponentially. Here’s the lowdown on getting that shareability up to snuff.

To start, I head over to the post I want to make shareable. Beneath the post, there’s an area that typically shows the number of likes, comments, and shares it has received. If the share button isn’t there, I may need to tweak a few more settings. I find this by clicking on the three dots in the upper right-hand corner of the post and selecting ‘Edit Post’ from the dropdown menu.

Next, once in edit mode, I look for the audience selector again. It may seem redundant, but this little gem is the gatekeeper of content dissemination. There, I confirm whether I’ve chosen ‘Public’ or another audience. If the post is set to ‘Friends’, ‘Friends except…’, or ‘Specific friends’, the Share button won’t show up for people outside of these circles.

Finally, if I’ve double-checked that the audience is set to ‘Public’, but the button’s still AWOL, it may be an issue of a glitch or a setting that’s been overlooked. I don’t panic — instead, I go to my Facebook settings through the main dropdown menu, navigate to the Public Posts section, and look for the option that controls the availability of the Share button. Here, I ensure it’s set to ‘Public’.

Turning back to the post, I should now see the Share button. It’s the beacon that invites engagement, asking users to spread the word about my content. When that Share button is lit, it’s like giving a green light to my audience, signaling that my content is ready to travel far and wide across the virtual landscape. For those looking to boost reach and engagement, ensuring the share button is always there is tantamount. By optimizing each post for maximum shareability, I increase the odds of my content going viral, which can lead to more followers and, eventually, a stronger online presence.

Step 4: Encouraging Engagement and Sharing

After you’ve checked that your Share button is active, the next big step is to encourage engagement which often leads to sharing. I’ve got some tried-and-true methods to boost interaction on your posts. To start with, craft content that resonates with your audience. No matter how shareable your post is, if it doesn’t strike a chord with your followers, it won’t get the attention it deserves. It’s about tapping into the interests, needs, and emotions of your readers, and here’s how you do it:

  • Ask open-ended questions: These invite people to comment and share their opinions, which can increase the visibility of your post.
  • Use compelling visuals: High-quality images and videos can grab attention and are more likely to be shared.
  • Post at optimal times: Find out when your audience is most active on Facebook and schedule your posts accordingly to maximize engagement.

Using calls-to-action (CTAs) is another powerful strategy to get people to share your content. A simple “Please share this with your friends if you find it helpful!” can work wonders. Encouraging users to tag friends who might benefit from or enjoy the content can also help your post reach a wider audience.

Track your results to see which types of posts are getting the most shares and engagement. Facebook Insights is an invaluable tool for this, providing data on how your content performs. By analyzing your top-performing posts, you can identify patterns and tailor future content to replicate that success.

Remember, the more your audience engages with your content, the more likely they are to share it, which in turn expands your reach and strengthens your online presence. So don’t be afraid to get creative, be personable, and show genuine interest in creating a community around your content. The effect of sincere engagement is often a ripple of increased shares across the vast network of Facebook.


Mastering the art of making your posts shareable on Facebook can significantly amplify your content’s reach. I’ve laid out the groundwork for you—ensuring the Share button is active and crafting engaging posts that resonate with your audience. Remember, it’s not just about the mechanics; it’s about connecting with your followers and creating content they’ll want to spread. Keep an eye on what works, refine your strategy, and you’ll see your shares—and your community—grow. Here’s to your success on Facebook!

Frequently Asked Questions

How do you enable the Share button on Facebook posts?

To enable the Share button on Facebook posts, check your privacy settings for each post and adjust them to either “Public” or “Friends of Friends” depending on who you want to allow to share your content.

Why is the Share button important on Facebook?

The Share button is important on Facebook because it allows your content to reach a wider audience by enabling friends and followers to share your posts easily across their own networks, thus increasing engagement and visibility.

What are some strategies for increasing engagement on Facebook?

Strategies for increasing engagement on Facebook include creating content that resonates with your audience, asking open-ended questions, using compelling visuals, posting at optimal times, and incorporating clear calls-to-action to encourage sharing.

What role do calls-to-action play in Facebook engagement?

Calls-to-action (CTAs) play a significant role in Facebook engagement by prompting your audience to take a specific action, such as sharing your content, thereby helping to boost the spread and visibility of your posts.

How can you track and analyze the performance of your Facebook content?

To track and analyze the performance of your Facebook content, utilize Facebook Insights or other analytics tools to review metrics such as likes, shares, comments, and reach, and identify patterns in your top-performing posts to inform your future content strategy.

What is the significance of creating a community around your content on Facebook?

Creating a community around your content on Facebook is significant as it fosters audience engagement, increases shares, and builds a loyal following, which can lead to a stronger online presence and greater influence on the platform.