So, I heard through the grapevine that you got your Facebook advertising agency up and running and have at least one or two clients on your side. Congrats! Give yourself a nice big pat on the back.
But, it’s not quite the full-blown agency you’ve been dreaming of. Am I right? You’re still searching for ways to get more clients on board. Understandable. We’ve helped many entrepreneurs who’ve been in those same exact shoes. And, that’s why I’m here today—to share with you the key to scaling your Facebook ad business: add-on services.
Otherwise known as value-added bonuses—things that make your service 10x more appealing to your prospective clients. These are in your face more often than you’d think, like when you fly, for example. You’ve got options ranging from early bird check-in to inflight Wi-Fi Internet access, upgraded seats for more legroom, and so much more.
Why? All so airlines can get travelers to show them more of their wallets and, ultimately, grow their revenue stream. And, do people pay for those? You bet.
Now, you might be thinking add-on services can feel scammy (mostly because you could offer some for free if you’re feeling super generous). But, they don’t have to by any means, as long as they’re invaluable and offered at various price points. I’ll prove it to you. Check out these five bonus offerings to throw into the mix today to help your Facebook agency lift off.
1. Audience Deep Dive.
Sometimes, you might run into a prospective client who has been so completely focused on followers and likes, that their competition flew right past them—making sales with their ads by knowing just the right people to target. Thus, you have the opportunity to make some extra cash and grow your client base if you offer an add-on service like audience analysis.
The perk? Doing this isn’t something that’ll take up too much of your time. And, that’s all thanks to Facebook Page Insights—a free tool that provides a huge amount of demographic and behavioral data about your client’s audience on Facebook.
Adding this service to your list of offerings to hone in on your client’s audience will not only help them in the long run, but it’ll also help you. You’ll be able to effectively create targeted ad campaigns that reach the right people with ease.
2. Page Optimization & Refresh.
Facebook ads are the “it” thing nowadays for businesses to grow their reach and client base. I know… no kidding. That’s why you started this whole thing. But, it’s seriously important for your client’s Facebook page to be well-kept, spick-and-span, sleek… you get the point.
Many business owners, however, most likely quickly assembled their Facebook page when they hopped on the popular social media platform. So, chances are, providing complete company information wasn’t high on their priority list. And, they really don’t have time to update their cover image on a regular basis. Let alone tackle all the other tasks required to optimize the page and create a comprehensive presence for their business.
For those reasons, you can offer page optimization and refreshing services as an add-on to your current offerings. This means, you’ll give their Facebook page some TLC by handling things such as:
- Filling in any holes within the page’s information section
- Ensuring, on a regular basis, the profile and cover photo is a visually-appealing and high-resolution image that aligns with the brand’s style (more on how to do this in a second. And, no, you don’t have to be a designer!)
- Pinning important posts to the top of the page to help boost visibility
Ultimately, you can position this add-on as the chance for you to help your prospective client cover all the bases and build a complete Facebook presence for their business. It’ll further enhance their image, allowing their audience to view them as professional, trustworthy, and authoritative at all times.
3. Video Ad Recording.
Video is by far one of the most effective forms of marketing. In fact, Facebook generates 8 billion video views on an average day. But, many of your potential clients most likely don’t have the necessary time to dedicate towards creating one of their own videos for their ads, nor the money to pay some outrageous amount to hire a videographer.
So, that’s where you come in. You can offer to record footage to use for their next video ad at a price. But, it will hardly require much time or investment on your end. Yes, you read that right.
Well, what’s the catch? There is none. That’s because there are plenty of stock clips out in the webosphere, meaning you don’t have to film a single thing. Our go-to place for stock footage is VideoBlocks. There’s an annual fee (less than $200) associated with becoming a member. We think it’s definitely worth the expense, however, if it means you can offer video ad recording as an add-on service at a higher cost.
And, once you collect the clips from the stock footage library that relate to your client’s overall message, you don’t even need to record a voiceover or scout out the perfect royalty-free music to add to the video. Reason being, Facebook videos automatically play in News Feeds—sans audio—until the viewer turns their sound on.
Therefore, you’ll just need to edit it to perfection (using software like iMovie, which is free for Mac users) and deliver it to your client for approval to incorporate into the next campaign.
Easy, right? If you’re interested in this add-on opportunity, we’ve got more insight in our AdLab Mastermind on how to create a video ad that convinces viewers to buy.
4. Ad Graphic Design.
I know what you’re probably thinking. Um, don’t you know I’m no graphic designer? Wouldn’t I be scamming my potential clients if I offered this extra service?
Nope, you wouldn’t. That’s because, contrary to popular belief, you don’t need to be some stellar designer to create ad graphics for them. And, you have a tool to thank for that: Canva.
It’s a free graphic design tool that makes it super easy for you to painlessly create attractive images for your client’s ad campaigns. Best thing? It has ready-made, professional layouts for you to choose from based on the design format you’re looking to create a graphic for—in this case, Facebook ads, and even posts and cover images. See?
We actually dedicated an entire post to this topic. Check it out to learn how to create thumb-stopping graphics like a pro in 5 minutes or less. So, obviously this add-on idea is arguably one you shouldn’t even have to think twice about.
5. Daily Page Management.
If you know you’ll have extra time on your hands week after week, you should consider offering daily page management as an added service.
After all, many business owners can’t keep up with the responsibility of staying active on their Facebook page, posting valuable information and articles, interacting with fans and followers who leave comments, and so much more. It’s a beast of a task. Thus, this could be a huge opportunity for you to serve as an even greater asset to them and their company.
But, if this ends up being something you truly want to offer, you need to be 100% serious about it.
This role would label you as a “community manager” for your client, meaning you really need to know their voice and industry, and commit time each day to posting content (or at least scheduling content ahead of time for the coming weeks). The work this entails, however, could encourage a good chunk of money to roll in for you and your Facebook ad agency.
As you can see, add-ons can be a great way to bring more clients onboard and help your revenue skyrocket. But, as with most things, if you fail to do your research and hurriedly make decisions as to which extra services to offer, they can have the completely opposite effect. Roger that?
So, spend some time reflecting on this list, and add wisely while charging an amount you feel is fair. Ultimately, if you think it’s a valuable add-on at a fair price, your clients surely will too.
And, if you’re craving more of what we discussed today, and looking for help navigating the waters of growing your Facebook ad agency, join AdLab now. It’s your unfair advantage to stay ahead of the game, while mastering ads for your current and future clients.
Which of these services are you most looking forward to incorporating into your offerings for your Facebook agency? Or, have you already thrown some into the mix? Let us know in the comments section below. We’d love to hear your thoughts and how things are going.