After running a long race, think about the first thing you want to get your hands on. Maybe it’s a colossal chocolate bar to make up for all those calories you just burned. Or, even a beer to quench your serious thirst for something stronger than water or Gatorade. Whatever it is, it’s most likely free, right? Probably because you paid a good amount to register to run that long race.
If any of those desired items cost you moola, however, would you pay for them? My guess is yes, because… well, these offers are just too good to pass up once you’ve crossed the finish line. They’re attractive to you. And they’re just what you’re searching for to satisfy your current desires.
Think about how you can create a compelling offer in this same way. It’s that ice-cold beer after a 26.2 mile run. It’s what your customers might not even know they need after a long race, so to speak, but they definitely know they can’t pass it up. Are you hearing that famous line from The Godfather just yet? You know the one… “I’m gonna make him an offer he can’t refuse.” So, what exactly are the key ways to create an offer your customers will crave and, ultimately, eat up like candy?
I’m going to share those with you here in a bit! But, once you’ve created an irresistible offer, you still need to find a way to get it in front of your audience. Maybe you’re thinking about sharing it via a Facebook ad. Which, by the way, is great thinking because you’ll generate greater traffic to your web pages and scale your business in no time!
But, that is only if you become well educated on how to successfully implement a Facebook ad strategy and stay up-to-date with the ever-evolving social media platform. Whew, that’s tricky. It seems like Facebook is changing its algorithms and tactics all the time.
What if I told you I have just the resource for you? Something that will continuously keep you ahead of the curve, helping you master Facebook ads and get you well on your way to achieving your conversion goals. Stick around below—you won’t want to miss learning more!
4 Ways to Create a Craveable Offer Your Customers Will Eat Up Like Candy
1. Understand what your customer is really hungry for—what they want most.
Pick one thing. One thing your audience really wants—and not just something they say they want. Unfortunately, however, this can be difficult. But, as Steve Jobs once said, “Customers don’t know what they want until we’ve shown them.”
So, zero in on them and offer up something that is nutritious. And by nutritious, I mean something they can’t live without. Something that satisfies them and keeps them fueled up for the long haul on the journey to success (the healthy way). Don’t serve something they don’t need, getting them to hit a serious high and crash after they’ve absorbed too much junk. That’ll just leave them feeling fatigued and forced to repeat the vicious cycle of ingesting more rubbish that leaves their business hungry for a true solution.
Let’s use airlines as an example. Last year, a reputable airline offered cheaper airfare, but at the same time that meant giving up the ability to carry on luggage. Ultimately, this airline knew that us travelers gripe and moan about airlines tacking on additional costs and claim that we want extra legroom, but do we really?
Don’t most of us just want to get from point A to point B at the cheapest rate possible? Yeah, I know I do. So that’s what they thought, too, and they made this move in an attempt to stay ahead of competitors. Meanwhile, they delivered what their customers really wanted, instead of that extra garb (ex. paying to upgrade your seat for more wiggle room).
Once you hone in on what your customer is truly hungry for, you’ll find your product or service more appealing to your ideal customers, resulting in some seriously delicious conversion rates.
2. Make it taste good—answer their burning question: “What’s in it for me?”
There’s a common sales phrase that’s been floating around as far back as the 1920s: “sell the sizzle, not the steak.” What does this mean exactly? Well, instead of focusing on simply the features of your product or service you’re offering—how it works, how sleek it is, you name it—focus on the benefits; what the customer will experience.
Let’s say you’re selling a no-pull dog leash for your customers’ furry, four-legged family members. They probably don’t care about the variety of colors it comes in or that it provides flexible sizing. They care about the fact that this product will help stop their dog from pulling them around the entire neighborhood. And, they’ll have more money in their pocket because they won’t be spending it all on countless training sessions that, for one reason or another, aren’t getting through to the dog. Not to mention, they can look forward to more enjoyable walks and outings with their pet sidekick. Don’t you feel compelled to buy now?
So, don’t be afraid to tug at your ideal audience’s heartstrings by sprinkling in a bit of emotion. Speak to their biggest headaches and how your product or service is the best in the business, gifting them the solution they’ve been looking long and hard for.
3. Ensure freshness and satisfaction—minimize perceived risk with guarantees.
Let’s say you’ve decided to hit the town for a date night at a fancy steak restaurant. Your friends and family have told you nothing but great things about this place—raving about the service and food. So, you take their word for it. You arrive and state the name on the reservation, get seated, and after perusing the menu, place your order with the friendly waiter. Then, you wait patiently for the food to be brought out, and once is, you’re less than fulfilled.
The steak is not cooked to your satisfaction, and the side dishes are cold instead of the anticipated warmth and freshness your friends and family raved about. But, luckily you can send it all back because the restaurant guarantees satisfaction. You don’t have to risk spending an unusual amount of money on a piece of meat and potatoes that don’t meet your expectations.
Long story short, the guarantees you serve up are part of the meat and potatoes that help you create an offer your audience can’t help but devour. Minimize their perceived risks by drizzling in some security—answering likely questions such as “What if I change my mind?” or “What if I don’t get the results I need?” Whether it’s a 30-day money-back guarantee, on-time guarantee, satisfaction guarantee, you name it, by incorporating this aspect into your offer, you’ll stay fresh and stand apart from your competitors.
4. Get them to take what’s on the table—encourage them to act right now.
Once after finishing a meal at a casual restaurant, I was expecting the bill to be delivered. Instead, an entire dessert tray was placed in front of my dinner crew and me. We were asked if any of these desserts interested us, and note that we didn’t ask for this nor did we think we needed it. But, what did we do? The offer was too good to pass up with it right in front of our full faces. So, we grabbed our spoons and began shoveling out the heavenly concoctions from within each dessert shot glass.
This story absolutely relates by the way and is not just placed here to make you hungry. Sweeten up your offer with a time-sensitive bonus or discount. That’ll get your audience to act just as swiftly as I did in grabbing my utensils, digging into the unexpectedly appealing offer placed on my table after dinner.
Stuck on how to implement a prosperous Facebook ad strategy that gets your offer noticed?
It can be overwhelming for sure. And with the constant flow of changes the social media platform throws at you, you’re probably left with outdated tactics. Ultimately, your business is shoveling out money for new and improved training, while at the same time, not achieving the growth you’d anticipated while using Facebook ads. But, what if I told you there’s a unique members-only course that can help you? You can join at the touch of a button and be well on your way to creating a successful Facebook ad strategy that dishes out appetizing offers.
Yes, I’m for real! AdLab, an ever-evolving course on Facebook ad strategy, guides even the most seasoned pros to success with growing their business using the world’s largest social network. Here’s why AdLab is so beneficial to small business owners like you:
- Saves you time and money spent trying to stay up-to-date with changes—thanks to the Tutorial Update Guarantee, you’ll always be in the loop on any and all recent Facebook ad advances and how they affect your company’s strategy. The four key AdLab areas are constantly updated so your tactics are never outdated and you never fall behind.
- Offers “what’s working now” case studies and expert interviews—each month, new content is added to showcase how members and pros in various industries are finding success via case studies, conversations, and tutorials. You’ll finally be able to efficiently mimic real, profitable campaigns!
- Gives you the opportunity to have your Facebook ads examined—each member is welcome to submit their ads and sales funnels for the chance to have them reviewed and repaired for success.
- Allows you access to a private Facebook group to ask questions on the fly—aka a live mastermind group. As long as you’re a subscriber, you’ll get real-time feedback from your peers and authorities from various industries. Not to mention, you’ll stay up-to-date with any and all resources and changes shared within the course.
So, there you have it. You’re no longer a stranger to what AdLab is and what it can do for you and your business. Now, imagine being a member of this resource, giving you an unfair advantage when it comes to Facebook ad strategy. A resource that gets you to say sayonara to spending countless hours searching for new and improved training on a regular basis, helping you stay in line with the platform’s constant flow of alterations.
As a result, you have more time to focus on developing an ad strategy that endures and works thanks to the resources and education this curriculum offers. Can’t you just feel your stress over Facebook ads evaporating into thin air? Well… what are you waiting for?
Get a Step Ahead with Facebook Ad Marketing Today!
It’s time to get started on creating and implementing a Facebook ad strategy that never goes out of style! And you don’t have to wait another minute. You now know the four ways to create a compelling offer your customers can’t help but eat up. Not to mention, a course that will help you successfully put that offer on the table!
Small business owners just like you are finding success with AdLab—learning how to leverage a popular social media platform to generate leads and ultimately profit for years to come. Go on and join them to get some seriously scrumptious results.